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Corporate Philosophy & Behavioral Principles & CI

Corporate InformationCorporate Information

J Trust Group's Corporate Philosophy

For our customers, shareholders and ourselves, we make continuous effort to respond quickly to changing environment and challenge ourselves diligently to create better future for the world.

Our focus
・Treat all stakeholders, including customers, shareholders and business partners as our customers and take customer oriented approach to meet their expectations.
・Tackle various issues swiftly while pursuing ingenuity and improvements without being satisfied with the status quo.
・Ensure accurate and timely information disclosure as well as upholding high ethical standards for business execution.
・Create new services and value to contribute to the economic expansion.

J Trust Group’s Behavioral Principles

J Trust’s behavioral principles are represented by six alphabets that comprise its corporate name : J for justice, T for teamwork, R for revolution, U for Uniqueness, S for safety and T for Thankfulness. In order to respond to our stakeholders’ various needs and keep them feel safe, we aim to become fair, innovative, Uniqueness and show appreciation to others in our action. Through these efforts, we believe we will be able to support customers' prosperous lives and bright future and revitalize the world.

J Justice Conduct business with integrity
T Teamwork Respect individuals to form an organization
R Revolution Stimulate a spirit of innovation for new value
U Uniqueness Embrace ingenuity
S Safety Deliver services with sincerity
T Thankfulness Express our appreciation

Behavioral Principles


Taking the opportunity of corporate name change dated July 1, 2009, J Trust's corporate brand logo and mark have been redesigned with an aim to further promote our corporate brand.

Brand Logo
This brand logo represents our belief that "Credibility" and "Reliability" are indispensable for receiving support from customers and stakeholders.
Our goal is becoming Japan's leading company with credibility and reliability, as embossed on corporate brand in a simple form - "J T R U S T."
This logo represents "J Trust which was reborn in the midst of turbulent times, yet is powerfully moving forward."
Raging waves that stand for turbulence, and strength to survive through such hardships are represented in the sphere. Sphere is round with no ends, allowing for justice, comfort, and flexibility. Therefore, innovation and independence are also represented in this logo.

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