J Trust Group's Corporate Philosophy
For our customers, shareholders and ourselves, we make continuous efforts to respond quickly to changing environments and challenge ourselves diligently to create a better future for the world.
- Our focus is to
- ・Treat all stakeholders, including customers, shareholders and business partners as our customers and take a customer-oriented approach to meet their expectations.
- ・Handle various issues swiftly while pursuing ingenuity and improvements without being satisfied with the status quo.
- ・Ensure accurate and timely information disclosure and uphold high ethical standards for business execution.
- ・Create and provide new services and value to contribute to economic development.
J Trust Group's Behavioral Principles
Our behavioral principles are embodied in the six letters of “J・T・R・U・S・T,” which stand for:
Justice,
Teamwork,
Revolution,
Uniqueness,
Safety, and
Thankfulness.
We strive to become individuals who respond sincerely to each and every stakeholder, earn their trust and peace of mind, act with fairness, innovation, and uniqueness, and never forget a spirit of gratitude.
By doing so, we believe we can build strong relationships that support our customers' enriched lives and brighter futures and ultimately help energize the world.
| J Justice | Conduct business with integrity |
|---|---|
| T Teamwork | Respect individuals to form an organization |
| R Revolution | Stimulate a spirit of innovation for new value |
| U Uniqueness | Embrace ingenuity |
| S Safety | Deliver services with sincerity |
| T Thankfulness | Express gratitude |
Corporate Identity
On the occasion of its corporate name change on July 1, 2009, J Trust introduced a new corporate brand logo and mark with the aim of further strengthening its corporate brand.
- Brando Logo
- To earn the support of our customers and all our stakeholders, our brand logo embodies the belief that “trust” and “confidence” are essential. Aspiring to be a company that represents Japan with integrity and credibility, we present our corporate brand “JTRUST” in a simple and straightforward manner.
- Logo Mark
- Our logo symbolizes “J TRUST, reborn and evolving with strength amid turbulent times.” The sphere encapsulates both the turbulent waves representing upheaval and the resilience to overcome them. Furthermore, the undistorted shape of the sphere reflects our values of fairness and peace of mind, while its capacity for free movement represents our commitment to innovation and individuality-behavioral principles that define our corporate philosophy.